Asset Builders

(608) 663-6332

Dedicated to Improving Financial Literacy Throughout Wisconsin


2014-2015 Upcoming Events


November 4, 2014          

Wausau Regional FICB Tournament held at Northcentral Technical College in Wausau

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November 8, 2014

12th Annual Appleton/Fox Cities Money Conference held at Fox Valley Technical College in Appleton, WI

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November 22, 2014

10th Annual Racine/Kenosha Money Conference held at Gateway Technical College in Racine, WI

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December 2, 2014

Racine/Kenosha Regional FICB Tournament held at

Gateway Technical College in Racine, WI

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January 6, 2015

Madison Regional FICB Tournament held at Edgewood College in Madison, WI

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March 10-11, 2015

Milwaukee Regional FICB Tournament held at Manpower Corporate Headquarters in Milwaukee, WI

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*See Programs/Cities for complete    schedules for 2014-15

Copyright 2014 Asset Builders of America, Inc.

Our mission is to design and implement wealth building strategies that enhance the quality of  life and self- determination of low and moderate income youth, families and communities.

We accomplish our mission through a combination of innovative fun programs and value-added collaboration with organizations that share our vision.  

We currently conducts programs in Appleton/Fox Cities, Beloit, Kenosha, Madison,  Milwaukee, Oshkosh, Racine, Rhinelander/North Woods, Menominee Reservation & Wausau and have earned the Governor’s Council on Financial Literacy Award three times including in  2007, 2008 & 2012.

Asset Builders: Dedicated to improving financial literacy throughout Wisconsin.


“I took your advice and found a few ways to trim my expenses. Now the money I save with one fewer hair appointments is invested each month, so my daughter will have a better future.”

- Beloit PREP Attendee

“My students had a lot of fun at this year’s Challenge Bowl and they realized how much they really learned about personal finance.  The event is great!”  

- Educator, Oshkosh North HS

“Thanks so much for all you do to promote financial literacy. I get to see every day how vital it is that we actually TEACH it to our students.”

- FICB Participating Educator

“Definitely attending!  Count us in!!  My dilemma is how many teams to bring.  I have two Personal Finance Honors classes this quarter, which would amount to 15 teams.  We look forward to bringing home the regional trophy again!"

- FICB Participating Educator

“The information I received attending the Money Conference convinced me it was time to stop renting and buy my first home, and that’s just what I did.”

- Milwaukee Money Conference Attendee

“I’m so grateful that you took the time to come to our school and teach us about saving and investing. With what I know now I’m going to make investing in the stock market a priority when I’m old enough. Thank you Asset Builders.”

- Milwaukee Youth Power Student

“I witnessed a life-changing experience for two Hispanic, poverty-stricken students….after all, society expects Hispanic males to drop out of high school and work in low-paying jobs. The students were victorious and took first place in the Challenge Bowl and are now outstanding students at UW-Madison. They learned from the Bowl to compete and WIN!”

- Business Teacher, Milwaukee South Division HS

“I never had a chance to thank you on Tuesday for again creating such an exciting and fun learning environment for my students.  Yesterday we had many discussions about the tournament and questions and students are already asking how they can be involved for next year!!!  In addition, I really appreciate the time you took to write the editorial in the State Journal last week.  I plan to use that in our next parent newsletter as well as relaying the results of the Financial Challenge Bowl.  This, keeping my fingers crossed, should really get parents/students excited about what we are doing!!! (1/10/13)

- Business Teacher, Madison West HS

“I just wanted to re-iterate again what a wonderful time our students had at this event. Not only did they have fun, they also learned a lot on the questions they didn't know. It sparked some great conversations at lunch, on the bus ride home and today about the stock market and other topics. I really appreciate your flexibility with timing and also fitting in that extra consolation round for my students who won two games but were eliminated because they didn't have a high score. They had a lot of fun with that last round, and went home with more of a feeling of closure by having one of them win.”

- Business Teacher, Madison East HS


Marc Perry, left, of Community Action Inc. of Rock and Walworth Counties, and Richard Entenmann of Asset Builders of America pose with Governor Scott Walker after receiving the Governor’s Financial Literacy Award on behalf of the Medical College of Wisconsin in a ceremony at the Capitol on Feb. 26, 2014.





LEARN IT & LIVE IT

American Depositary Receipt (ADR)

An American depositary receipt (ADR) is a negotiable security that represents securities of a non-US company that trades in the US financial markets.  Securities of a foreign company that are represented by an ADR are called American depositary shares (ADSs).

Shares of many non-US companies trade on US stock exchanges through ADRs. ADRs are denominated and pay dividends in US dollars and may be traded like regular shares of stock.  Over-the-counter ADRs may only trade in extended hours.

The first ADR was introduced by J.P. Morgan in 1927 for the British retailer Selfridges.

Popular ADRs include BP, Nokia, Teva Pharmaceuticals, Glaxo Smithkline, Vodafone, HSBC, Royal Dutch Shell and Toyota.


Students crowd the staircase at Edgewood College’s Predolin Hall after competing in the Madison Finance & Investment Bowl Regional Tournament.

Richard Entenmann and Bob Wynn accept the Al Studesville “Edupreneur” Award for Excellence in Education and Entrepreneurship, at the Charles Hamilton Houston Institute’s Awards Banquet on August 5, 2014.