Asset Builders of AmericaAsset Builders of America

2026–27 Season

The Finance & Investment Challenge Bowl

A season-long competition testing Wisconsin and northern Illinois high school students' real-world knowledge of investing, credit, and personal finance — from a regional tournament all the way to a state championship.

  • 4 students per team

  • $25 per team

  • Free breakfast & lunch

Participation over time

Students, teams and schools competing in the Finance & Investment Challenge Bowl each season.

Finance & Investment Challenge Bowl participation by season
SeasonStudentsTeamsSchoolsNote
2011-12506128
2012-13586148
2013-14607147
2014-15596142
2015-16628155
2016-17531134
2017-18647147
2018-1966316766The first season schools were counted individually.
2019-2073318661
2020-2141011264Tournaments ran remotely; attendance fell by nearly half.
2021-2276719485
2022-231,033270117Illinois schools join the program.
2023-241,173307125
2024-251,244325125
2025-261,347357140
  1. 12018-19The first season schools were counted individually.
  2. 22020-21Tournaments ran remotely; attendance fell by nearly half.
  3. 32022-23Illinois schools join the program.

Figures from the organization’s own attendance records.

How it works

  1. 1

    Register

    Sign your team up for the current season — 4 students per team, $25 per team.

  2. 2

    Compete at your regional

    Travel to your assigned regional tournament for a day of head-to-head rounds.

  3. 3

    Top 2 advance

    Each regional's top two teams move on to the state championship.

  4. 4

    State Championship

    Advancing teams from every region compete for the state title.

17 regionals across Wisconsin and northern Illinois

  • Appleton

    Fox Valley Tech College Appleton Campus

    View region
  • Eau Claire

    Chippewa Valley Technical College (Clairmont Campus Business Education Center)

    Cadott — last season’s champion

    View region
  • Green Bay

    Cofrin School of Business

    DePere — last season’s champion

    View region
  • Kettle Moraine/West Bend

    Moraine Park Technical College/West Bend Campus

    View region
  • La Crosse/Coulee

    UW – La Crosse Student Union

    &

    View region
  • Lakeshore

    Lakeshore Technical College

    Kewaunee — last season’s champion

    View region
  • Madison

    WI Dept of Financial Institutions (Hilldale)

    McFarland — last season’s champion

    View region
  • Milwaukee

    Manpower Group

    Date TBA

    View region
  • Northland

    Sevenwinds Conference Center

    View region
  • Racine/Kenosha

    UW – Parkside Student Center

    Case — last season’s champion

    View region
  • Rhinelander/Northwoods

    Nicolet College

    &

    Rhinelander — last season’s champion

    View region
  • Rock County

    Blackhawk Technical College (Central Campus, Janesville)

    Beloit Turner — last season’s champion

    View region
  • Wausau

    Northcentral Technical College

    DC Everest — last season’s champion

    View region
  • Whitewater

    UW – Whitewater College of Business and Economics

    Monroe — last season’s champion

    View region
  • Wisconsin Rapids

    Midstate Technical College

    &

    Amherst — last season’s champion

    View region
  • Chicago

    View region
  • Northern Illinois

    Date TBA

    View region

Rules & scoring

Teams face off in head-to-head rounds of rapid-fire questions covering investing, credit, banking, insurance, and other personal-finance topics. Each round has a fixed scoring format and a tie-break procedure, and the top scorers in every regional advance toward the state championship.

Read the complete rules of play

2025–26 state champion

See the full champions table

Frequently asked questions

Is food provided?

Yes, a light breakfast (coffee, bagel/donut, juice, etc.) is provided, along with lunch (usually pizza). Both breakfast and lunch are provided without charge.

Is there a cost to compete?
  • We charge $25 per team as a registration fee.
  • If this is a barrier to participation, please call and ask about a scholarship.
  • It is the responsibility of the teacher/school to arrange transportation and subs.
How many students are on a team?

We prefer 4 per team, but 3 is ok.

How many teams can a school bring?

We will allow every school that wants to compete to do so. Because we need to fill out our tournament bracket, schools usually can bring multiple teams and sometimes as many as 4 or 5 teams. It depends on the level of interest at any given tournament. Teachers are encouraged to contact Asset Builders to register teams early, and not wait until the deadline.

How should the students prepare/what content do you test?
  • The FICB aligns with statewide learning standards in personal finance and economics.
  • FICB questions ONLY have to do with finance - they do NOT include material from non-finance related subjects.
  • If students are already taking classes in personal finance, economics, marketing, or the like, or participate in DECA or FBLA, they will know enough to be competitive and have fun. They may not know all the answers, but the point of the FICB is education!
  • Our study resources page has broad guidance on the topics covered.
  • Please take a look at these videos taken at previous tournaments: https://www.youtube.com/channel/UCKKGLDHSInIaKw6OWsMXEnA
  • We have released several question sets for previous tournaments to show the format of the games, how we mix the subject matter from one question to the next, and the general structure of the games. Browse the published question sets.
See all frequently asked questions

Bring the Challenge Bowl to your school

Register a team, volunteer at a regional tournament, or sponsor the season.